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Lead Balloon Ep. 24 - The Dreaded Grand Jury Subpoena, with Duct Tape Marketing Founder John Jantsch
Host of one of the web's longest-running marketing podcasts, John Jantsch shares a cautionary tale from early in his career. There's...

Dusty Weis
Sep 9, 202123 min read


Lead Balloon Ep. 23 - Bridgegate: Behind the Scenes at the Port Authority During the Scandal
With Anthony Hayes -- Known as the scandal that ended Governor Chris Christie's presidential ambitions, we look back at Bridgegate from a...

Dusty Weis
Aug 7, 202129 min read


Lead Balloon Ep. 22 - Scandal at Foresters Financial, with former VP of PR Henry DeVries
As spokesman for the company, Henry DeVries's moral fiber is tested when he's dragged into a torrid affair between two Foresters...

Dusty Weis
Jul 1, 202125 min read


Lead Balloon Ep. 21 - Hip-Hop Mogul Russell Simmons Hijacks the Mainstage at LinkedIn's Sales Summit
When the co-founder of Def Jam Records goes off in front of a live audience, LinkedIn emcee Justin Shriber tries to save face. When...

Dusty Weis
Jun 1, 202128 min read


Lead Balloon Ep. 19 - Coca-Cola and the Masters Tournament, with Ben Deutsch and Dr. Martha Burk
When women's rights activists take aim at a last-bastion boy's club, Coke has to navigate a Public Relations lose-lose. Home to the...

Dusty Weis
Apr 1, 202134 min read


Lead Balloon Ep. 18 - Coca-Cola's Retired Comms VP on the '98 World Cup, Belgium Health Scare & More
Former Communications Executive Ben Deutsch illustrates why overseeing communications for one of the world's largest corporations is not...

Dusty Weis
Mar 2, 202128 min read


Lead Balloon Ep. 17 - The Lincoln Project’s Rick Wilson: Insurrection, Business Comms & Politics
January 6 was a dark day for America, with lasting ramifications for how businesses talk about politics and Trumpism. What constitutes...

Dusty Weis
Feb 2, 202129 min read


Podcamp Media Launching Latest Podcast Venture, "Back of the Napkin"
Podcamp Media is thrilled to announce the Jan. 27 launch of SurePayroll’s new podcast Back of the Napkin, where entrepreneurs from all...

Dusty Weis
Jan 25, 20211 min read


Lead Balloon Ep. 16 - Vaccine Messaging: How Comms Professionals Can Help Save the World from Covid
With former HHS Spokesman Bill Pierce and Dr. Maria Sundaram With Covid-19 vaccination efforts finally getting underway, communicating...

Dusty Weis
Jan 21, 202142 min read


Lead Balloon Ep. 15 - Going Rogue, Battling Bears, Government Shutdowns and National Parks
With Julie Wright, Diane Lebow and Laura Kiniry In public relations, "going rogue" is a notion that sets teeth on edge for most PR...

Dusty Weis
Jan 5, 202125 min read


Podcamp Hires Larry Kilgore III As Production Services Manager
A Milwaukee-area native with deep media production experience in audio and video, Larry Kilgore III has joined the team at Podcamp Media,...

Dusty Weis
Dec 14, 202021 min read


Adweek Honors Lead Balloon as its “Marketing Podcast of the Year”
“This is a huge win for a little Midwestern startup like mine.” -Dusty Weis MILWAUKEE—Adweek, the globally-renowned source of news and...

Dusty Weis
Oct 26, 20204 min read


Introducing the SWIB Podcast
MEDIA ADVISORY – FOR IMMEDIATE RELEASE October 13, 2020 For more information, contact: Dusty Weis, President of Podcamp Media...

Dusty Weis
Oct 13, 20202 min read


Lead Balloon Ep. 13 - The Squatty Potty Saga and the Science of Going Viral
With Harmon Brothers CEO Benton Crane: Promoting anti-poo-stink spray and constipation remedies may not be glamorous, but it is highly...

Dusty Weis
Sep 23, 202031 min read


Lead Balloon Ep. 12 - A Creative in the Corporate World
With David Allen Moss: For outsiders transitioning into the world of marketing, it can be easy to feel like a square peg in a round hole....

Dusty Weis
Sep 2, 202030 min read


Lead Balloon Ep. 11 - The Emotional Unsubscribe, and other Marketing Automation Pitfalls to Avoid
With Misty Dykema and Abby Bell from Simantel Group: The difference between "campaign" and "crater" is a razor's edge in the world of...

Dusty Weis
Aug 3, 202032 min read


Lead Balloon Ep. 10 - Getting Uncomfortable About Race in America
Professional communicators must be ready to have uncomfortable conversations to address issues of race and police brutality in America....

Dusty Weis
Jul 1, 202048 min read


Lead Balloon Ep. 9 - The Ritz-Carlton Hail Mary, with Trusted Media Brands CCO Beth Tomkiw
With a flagship custom publishing account on the line, former Playboy editor Beth Tomkiw goes for broke. The Hail Mary: a last-chance,...

Dusty Weis
Jun 1, 202021 min read


Advice I Wish I'd Heeded When I Was Starting My Career in Media
I was going to title this, "Advice I Wish I'd Gotten When I Was Starting My Career in Media." But then I realized I probably did get this...

Dusty Weis
May 21, 20204 min read


Lead Balloon Ep. 8 - The COVID Pivot, with Content Marketing Institute Founder Joe Pulizzi
Joe Pulizzi explains how he built his content marketing empire during the Great Recession, and how those lessons apply during the...

Dusty Weis
May 1, 202034 min read
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