With Jane Cavalier and Richard Kirshenbaum - A world-class slogan crashes and burns, and then an iconic brand burns all its bridges. The strategy at the heart of the Snapple brand's precipitous rise... and its cataclysmic fall... is simple. Wendy Kaufman, AKA the "Snapple Lady." "Embrace your roots. Celebrate authenticity." It's a lesson that's been served up again and again in the brands and marketing ecosystem. But it never seems to sink in. So in this episode, we'll pop th

Seth Rogen's "The Interview" sparked a diplomatic crisis and a PR debacle for Sony Pictures.

When women's rights activists take aim at a last-bastion boy's club, Coke has to navigate a Public Relations lose-lose. Home to the Masters Tournament, the Augusta National Golf Club typically serves as a backdrop for sports drama. Former Coca-Cola Comms VP Ben Deutsch But in 2002, the club itself became the story, as its men-only membership policy came under the microscope in an unexpected and sensational showdown between women's rights activists and the club's defiant adher

How should regular citizens with smartphones stand up for the Constitution? Since the government shootings of Renee Good and Alex Pretti in Minneapolis, something has changed in the national conversation about the Trump Administration’s immigration policies. And the primary reason it’s happening is not a brilliant PR campaign, Pulitzer-winning journalism, or organized political strategy. It’s because of regular folks with camera phones documenting what’s actually happening on