Dusty Weis
Lead Balloon Ep. 43 - Brands Don't Have the Rizz: Gen Z Slang Is Falling Flat in Marketing
We prove conclusively, WITH SCIENCE, that brands are only hurting themselves when they co-opt youth slang. "How do you do, fellow...
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Dusty Weis
- May 2
- 30 min
Lead Balloon Ep. 42 - OkCupid During the Covid Pandemic: PR Messaging and Online Dating Apps
Social distancing could have been cataclysmic to the world of online dating, but OkCupid chose to embrace it anyway. When the unstoppable...
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Dusty Weis
- Apr 4
- 29 min
Lead Balloon Ep. 41 - Deepfakes: How Communicators Must Prepare Now for this Reputation Threat
In recent weeks, deepfake disinformation attacks have exploded, and experts say a new era of strategic communication tactics must arise....
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Dusty Weis
- Mar 1
- 28 min
Lead Balloon Ep. 40 - In Event of Moon Disaster: The Greatest Speech Never Given
Lost for 30 years in the Nixon archives, today it is hailed as a work of rhetorical and poetic genius. It has been called “The Greatest...
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Dusty Weis
- Jan 31
- 30 min
Lead Balloon Ep. 39 - Pernicious Copyright Robots: PicRights & the Practice of "CopyRight Trolling"
They're Targeting Your Corporate Blog, Your Company Website and Even Your Social Media, and They Can Level Hefty "Settlement" Payments...
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Dusty Weis
- Dec 21, 2022
- 32 min
Lead Balloon Ep. 38 - The Bud Light CoRntroversy, Revisited: Miller Lite Strikes Back
A classic episode re-mastered, with new insights from the CCO of Molson Coors. Now with 50% new footage! During Super Bowl LIII in 2019,...
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Larry Kilgore III
- Dec 16, 2022
- 23 min
PixelSmiths Ep. 14: Beacon Pines w/ Creative Director Matthew Meyer
An Austin, TX-based creator finds that the best way to make music for games is to make your own games. On this episode, Larry & Clinton...
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Dusty Weis
- Dec 15, 2022
- 1 min
Celebrating 20 Years Behind a Mic With Dusty Weis's First Audio Boss, Scott Thompson
20 years ago, Dusty Weis—host of the Lead Balloon Podcast and founder of Podcamp Media—got his first job behind a microphone. Dusty was...
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Larry Kilgore III
- Nov 18, 2022
- 21 min
PixelSmiths Ep. 13: Genesis Noir w/ Jeremy Abel & Evan Anthony of Feral Cat Den
An artistic duo from New York creates an interactive, narrative, noir experience. On this episode, Larry & Clinton speak with Jeremy Abel...
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Dusty Weis
- Nov 1, 2022
- 34 min
Lead Balloon Ep. 37 - Blue Angels Ride Along: Becoming the First Podcast to Fly with the Blue Angels
Dusty gets strapped into an F/A-18 Super Hornet to learn how the US Navy does media relations. For the U.S. Navy Blue Angels flight...
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Larry Kilgore III
- Oct 28, 2022
- 18 min
PixelSmiths Ep. 12: Teenage Mutant Ninja Turtles: Shredder's Revenge w/ Game Designer Frederic Gemus
How a Canadian game developer went from making AAA game titles to working for an indie studio. On this episode, Larry & Clinton talk with...
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Dusty Weis
- Oct 4, 2022
- 37 min
Lead Balloon Ep. 36 - The US Navy Blue Angels: Public Affairs and Marketing at 500 Miles Per Hour
Lead Balloon embeds with the world's most elite, "high-tempo, ready-to-rock-and-roll" public affairs and marketing team. The U.S. Navy...
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Dusty Weis
- Oct 3, 2022
- 4 min
Lead Balloon Becomes the First Podcast to Fly with the U.S. Navy Blue Angels
Award-Winning PR and Marketing Storytelling Podcast Embeds with and Profiles the Blue Angels Public Affairs Team, Records Jet Ride-Along...
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Larry Kilgore III
- Sep 23, 2022
- 23 min
PixelSmiths Ep. 11: SILT w/ Tom Mead and Dom Clarke of Spiral Circus Games
A surreal underwater puzzle game by two new-comers from Bristol, U.K. On this episode, Larry & Clinton speak with Tom Mead and Dom...
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Dusty Weis
- Sep 1, 2022
- 22 min
Lead Balloon Ep. 35 - Post-Cold War Trip to Uzbekistan Boosts Fundraising for UJA's Operation Exodus
With Dick Grove and Ron Friedman: Fundraising was a challenge in the wake of the iconic Rabin-Arafat handshake at the White House in...
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Larry Kilgore III
- Aug 26, 2022
- 41 min
PixelSmiths Ep. 10: Cursed to Golf w/ Chuhai Labs Game Director Liam Edwards
A game lover from the U.K. moves to Japan to follow his dreams On this episode, Larry & Clinton talk with Liam Edwards, Game Director for...
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Dusty Weis
- Aug 2, 2022
- 36 min
Lead Balloon Ep. 34 - Murder in Boston Blamed on Sega's Virtua Cop Video Game, with Lee Caraher
Did a shooter train for his revenge rampage by playing a hands-on arcade game? A public relations true crime investigation. Also...
61 views0 comments
Larry Kilgore III
- Jul 22, 2022
- 27 min
PixelSmiths Ep. 9: Children of Morta w/ Dead Mage Studio Director Amir Fassihi
The growth of an indie studio over the span of a decade. On this episode, Larry & Clinton talk with Amir Fassihi, Studio Director at Dead...
179 views0 comments
Dusty Weis
- Jul 6, 2022
- 26 min
Lead Balloon Ep. 33 - National Airlines' Saucy "Fly Me" Ad Campaign & the 1970s Stewardess Rebellion
With Nell McShane Wulfhart, Philippa Roberts and Jane Cunningham Sexist advertising that objectifies women reached its heyday in the late...
1,022 views0 comments
Larry Kilgore III
- Jun 17, 2022
- 29 min
PixelSmiths Ep. 8: Chinatown Detective Agency w/ Mark, Ricardo, and Rik of General Interactive Co.
A globe-spanning development team makes a point-and-click detective game heavily influenced by the Carmen Sandiego games of the 1990's....
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