Dusty Weis
Lead Balloon Ep. 49 - How I Almost Got Fired in My 1st Week in PR: Important Life Lessons Learned
As a young PR hot shot, Dusty stupidly insults his new boss. Seven years later, they revisit the faux pas. At the end of his first week...
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Dusty Weis
- Nov 1
- 31 min
Lead Balloon Ep. 48 - A UAP PR Campaign: Mainstreaming the UAP Conversation, with Lt. Ryan Graves
He's not asking you to believe in little green men. But he is insisting we take this national security threat seriously. UFOs have...
9 views0 comments
Dusty Weis
- Oct 3
- 20 min
Lead Balloon Ep. 47 - NextGen America Slides into DMs on the Dating App Hinge, with Kristi Johnston
Get-out-the-vote organizers mix dating with politics in an innovative, eyebrow-raising new tactic. Let's be honest: political groups...
4 views0 comments
Dusty Weis
- Sep 6
- 25 min
Lead Balloon Ep. 46 - Why Are Wireless Emergency Alerts on Your Phone So Terrible?
A ballistic missile false alarm in Hawaii prompts us to take a closer look at a perennially misused public safety tool. On January 18,...
200 views0 comments
Dusty Weis
- Aug 1
- 23 min
Lead Balloon Ep. 45 - Replaced by Chat GPT: Are Creative and Copywriting Jobs Threatened by A.I.?
We meet one of the "first wave" of workers laid off in the Artificial Intelligence revolution, and look ahead to the future of creative...
270 views0 comments
Dusty Weis
- Jul 5
- 32 min
Lead Balloon Ep. 44 - How a Real Life Ad Agency Inspired the Robin Williams Sitcom, "The Crazy Ones"
Life at Leo Burnett served as a constant source of comedic inspiration for John R. Montgomery and Rob Davis. Every professional...
28 views0 comments
Dusty Weis
- Jun 1
- 26 min
Lead Balloon Ep. 43 - Brands Don't Have the Rizz: Gen Z Slang Is Falling Flat in Marketing
We prove conclusively, WITH SCIENCE, that brands are only hurting themselves when they co-opt youth slang. "How do you do, fellow...
47 views0 comments
Dusty Weis
- May 2
- 30 min
Lead Balloon Ep. 42 - OkCupid During the Covid Pandemic: PR Messaging and Online Dating Apps
Social distancing could have been cataclysmic to the world of online dating, but OkCupid chose to embrace it anyway. When the unstoppable...
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Dusty Weis
- Apr 4
- 29 min
Lead Balloon Ep. 41 - Deepfakes: How Communicators Must Prepare Now for this Reputation Threat
In recent weeks, deepfake disinformation attacks have exploded, and experts say a new era of strategic communication tactics must arise....
49 views0 comments
Dusty Weis
- Mar 1
- 28 min
Lead Balloon Ep. 40 - In Event of Moon Disaster: The Greatest Speech Never Given
Lost for 30 years in the Nixon archives, today it is hailed as a work of rhetorical and poetic genius. It has been called “The Greatest...
90 views0 comments
Dusty Weis
- Jan 31
- 30 min
Lead Balloon Ep. 39 - Pernicious Copyright Robots: PicRights & the Practice of "CopyRight Trolling"
They're Targeting Your Corporate Blog, Your Company Website and Even Your Social Media, and They Can Level Hefty "Settlement" Payments...
951 views0 comments
Dusty Weis
- Dec 21, 2022
- 32 min
Lead Balloon Ep. 38 - The Bud Light CoRntroversy, Revisited: Miller Lite Strikes Back
A classic episode re-mastered, with new insights from the CCO of Molson Coors. Now with 50% new footage! During Super Bowl LIII in 2019,...
82 views0 comments
Larry Kilgore III
- Dec 16, 2022
- 23 min
PixelSmiths Ep. 14: Beacon Pines w/ Creative Director Matthew Meyer
An Austin, TX-based creator finds that the best way to make music for games is to make your own games. On this episode, Larry & Clinton...
75 views0 comments
Dusty Weis
- Dec 15, 2022
- 1 min
Celebrating 20 Years Behind a Mic With Dusty Weis's First Audio Boss, Scott Thompson
20 years ago, Dusty Weis—host of the Lead Balloon Podcast and founder of Podcamp Media—got his first job behind a microphone. Dusty was...
10 views0 comments
Larry Kilgore III
- Nov 18, 2022
- 21 min
PixelSmiths Ep. 13: Genesis Noir w/ Jeremy Abel & Evan Anthony of Feral Cat Den
An artistic duo from New York creates an interactive, narrative, noir experience. On this episode, Larry & Clinton speak with Jeremy Abel...
25 views1 comment
Dusty Weis
- Nov 1, 2022
- 34 min
Lead Balloon Ep. 37 - Blue Angels Ride Along: Becoming the First Podcast to Fly with the Blue Angels
Dusty gets strapped into an F/A-18 Super Hornet to learn how the US Navy does media relations. For the U.S. Navy Blue Angels flight...
84 views0 comments
Larry Kilgore III
- Oct 28, 2022
- 18 min
PixelSmiths Ep. 12: Teenage Mutant Ninja Turtles: Shredder's Revenge w/ Game Designer Frederic Gemus
How a Canadian game developer went from making AAA game titles to working for an indie studio. On this episode, Larry & Clinton talk with...
17 views0 comments
Dusty Weis
- Oct 4, 2022
- 37 min
Lead Balloon Ep. 36 - The US Navy Blue Angels: Public Affairs and Marketing at 500 Miles Per Hour
Lead Balloon embeds with the world's most elite, "high-tempo, ready-to-rock-and-roll" public affairs and marketing team. The U.S. Navy...
165 views0 comments
Dusty Weis
- Oct 3, 2022
- 4 min
Lead Balloon Becomes the First Podcast to Fly with the U.S. Navy Blue Angels
Award-Winning PR and Marketing Storytelling Podcast Embeds with and Profiles the Blue Angels Public Affairs Team, Records Jet Ride-Along...
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Larry Kilgore III
- Sep 23, 2022
- 23 min
PixelSmiths Ep. 11: SILT w/ Tom Mead and Dom Clarke of Spiral Circus Games
A surreal underwater puzzle game by two new-comers from Bristol, U.K. On this episode, Larry & Clinton speak with Tom Mead and Dom...
24 views0 comments
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