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Lead Balloon Ep. 66 - Cracks in the ICE: Legal Observers in Minneapolis Use the First Amendment to Swing Public Opinion About Immigration Crackdown
How should regular citizens with smartphones stand up for the Constitution? Since the government shootings of Renee Good and Alex Pretti in Minneapolis, something has changed in the national conversation about the Trump Administration’s immigration policies. And the primary reason it’s happening is not a brilliant PR campaign, Pulitzer-winning journalism, or organized political strategy. It’s because of regular folks with camera phones documenting what’s actually happening on

Dusty Weis
3 days ago23 min read


Lead Balloon Ep. 65 - Delicious Redemption: Getting Fired for an Infamous PBR Tweet Made Corey Smale the CCO at Garage Beer
PBR Fired Him. Now He's Ad Age's Marketer of the Year. It was four years ago that the Twitter account for legendary beer brand Pabst Blue Ribbon tweeted out: "Not drinking this January? Try eating ass!" And we're FINALLY talking to the guy who did it. Because Corey Smale—who was promptly fired for the Tweet and owned it publicly—isn't just PBR's ex-social media manager. Redemption is delicious for Corey Smale. He's now been named Ad Age's "Marketer of the Year" for his curren

Dusty Weis
Jan 2734 min read


Milwaukee-Based Podcaster Dusty Weis Nominated for "Best Indie Podcast Host," "Best Business Podcast"
An Impassioned Manifesto Against Wholly A.I.-Generated Podcast SLOP Captures the Zeitgeist of the Creator Economy, Earns Dusty Weis His First “Best Indie Host” Nod MILWAUKEE—After six years of hosting the Lead Balloon podcast about the adventures of professional storytellers, Wisconsin-based creator Dusty Weis has been nominated for “Best Indie Podcast Host” in this year’s international Podcast Academy awards, the Ambies. This will be Weis’s second time walking the red carpet

Dusty Weis
Jan 213 min read


Lead Balloon Ep. 64 - The Wikipedia Prank: Why the Internet Mistakenly Thought the Movie Good Luck Chuck was Based on Ben Kollenbroich
In a world where people still believed what they read on the Internet, a man from Fort Atkinson was punked into Internet infamy. 15 years ago, if you had googled Ben Kollenbroich’s name, you would have discovered that his life story was the inspiration for “Good Luck Chuck,” a mid-budget, critically-panned romantic comedy starring Dane Cook and Jessica Alba. That’s not REMOTELY true, however. In fact, Ben Kollenbroich was just a regular 25-year-old guy in 2010. There certain

Dusty Weis
Oct 22, 202523 min read


Lead Balloon Ep. 63 - A.I. Podcast Host Invasion: Inception Point's Business Model & the Podcast Industry's Reaction
"It spits in the face of all the real human work," says award-winning podcast host Ronald Young, Jr.

Dusty Weis
Sep 24, 202536 min read


Lead Balloon Ep. 62 - Modernizing the Way We Communicate About Road Closures (Especially During an Emergency) with Map Apps, feat. Scott Oppmann from ArcGIS
Local municipalities and DOTs need to get with the times. Most people get travel information about road closures from Google Maps, Apple...

Dusty Weis
Aug 20, 202520 min read


Lead Balloon Ep. 61 - Will Wikipedia survive Artificial Intelligence? And Can A.I. Survive Without Wikipedia?
Is ChatGPT killing its own Golden Goose? Wikipedia readers consume nearly one billion articles per day from the online encyclopedia. In...

Dusty Weis
Jul 30, 202531 min read


Lead Balloon Ep. 60 - Recession Lessons from Content Marketing Institute Founder Joe Pulizzi: Double Down, Dig In
When everyone else goes quiet, your voice carries that much further. In the world of business, yet again, things looks grim. A brewing...

Dusty Weis
Jun 25, 202523 min read


Lead Balloon Ep. 59 - Bot Farms Have Made Social Media Engagement Metrics Meaningless, with Eric Schwartzman
If anyone can spoof the algorithm, does that mean everyone has to? What you see online is not real. This has long been a reliable axiom...

Dusty Weis
May 28, 202522 min read


Lead Balloon Ep. 58 - The Mystery of the I-94 Sales & Marketing Tip of the Week Billboard
We're going to SOLVE A MARKETING MYSTERY, folks! There is a weird, enigmatic old billboard along the interstate in Wisconsin promoting a...

Dusty Weis
Apr 29, 202523 min read


Podcamp Media is a Top Podcast Production Company, According to DesignRush
With six years of experience in producing podcasts for top North American brands, Podcamp Media continues to grow as a Midwestern leader...

Dusty Weis
Apr 28, 20251 min read


Lead Balloon Ep. 57 - Why Have Streaming Services Put So Many Ads In Our Shows? w/ Film Critic Matt Zoller Seitz
It's not your imagination. They really are worse. After more than a decade of living in an entertainment golden age... Film Critic Matt...

Dusty Weis
Mar 26, 202523 min read


Lead Balloon Ep. 56 - What Happens at American Airlines After a Plane Crash: Behind the Scenes with Former Spokeswoman Jennifer R. Hudson
A PR rep's on-site experience with the Flight 965 disaster in Colombia 30 years ago. Three weeks after accepting a new role as an...

Dusty Weis
Feb 18, 202522 min read


Lead Balloon Ep. 55 - Liquid Death Spoofs the Pepsi Harrier Jet Giveaway, with Andy Pearson & Jeff Beer
Pepsi's blunder is an all-timer, but Liquid Death stuck the landing. At the height of the Cola Wars in the mid-90's, Pepsi committed one...

Dusty Weis
Jan 22, 202527 min read


Lead Balloon Ep. 54 - The Election of the Podcast? 2024 Presidential Campaign PR Focuses on Podcasts & Social Media
With Colab founders Ashley Mann and Lizzy Harris Earned media has long been the holy grail of public relations. For decades, getting your...

Dusty Weis
Dec 18, 202424 min read


Lead Balloon Ep. 53 - Alex Jones’s Infowars Being Purchased by the Onion and Sandy Hook Families, with Onion CMO Leila Brillson
A corporate takeover, karmic justice, and comedy art—all at once. Alex Jones, founder of the extremist conspiracy-theory-peddling digital...

Dusty Weis
Nov 26, 202418 min read


Lead Balloon Ep. 52 - FEMA Public Affairs Team Still Carries Scars from Hurricane Ike Assignment, with Molly McPherson & Mike Moore
A FEMA public affairs unit puts itself in harm's way after a deadly storm, and the experience leaves a lasting impact on both of our...

Dusty Weis
Oct 31, 202431 min read


Lead Balloon Ep. 51 - The Legend of Dukakis in a Tank: White House Comms Pros Talk Presidential Optics
Exploring the most disastrous photo op in history with a staffer from Team Dukakis '88 and his Republican counterpart.

Dusty Weis
Oct 1, 202429 min read


Lead Balloon Ep. 50 - Grumpy Cat's Manager, Squatty Potty, the Sound of Freedom, Homestead, Watergate & More Updates
Some eye-opening updates on old episodes with two old pals who dropped in for our 50th episode. When you're working with high-profile...

Dusty Weis
Dec 27, 202331 min read


Lead Balloon Ep. 49 - How I Almost Got Fired in My 1st Week in PR: Important Life Lessons Learned
As a young PR hot shot, Dusty stupidly insults his new boss. Seven years later, they revisit the faux pas. At the end of his first week...

Dusty Weis
Nov 29, 202328 min read
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