top of page
Search


Lead Balloon Ep. 70 - How to Go Viral and Not Screw Up Your Kid's Life, with the Original "Hysterical Bubbles" Laughing Baby (All Grown Up)
The internet's favorite laughing baby got to have a normal childhood. Here's what we can learn from her parents. The annals of internet history are littered with cautionary tales from young people who became internet famous. From “Star Wars Kid” (Ghyslain Raza) to “Overly Attached Girlfriend” (Laina Morris), many viral stars of the early internet did not intend to become memes. Molly, aka the Hysterical Bubbles Laughing Baby, today in 2026. And the unintended attention and ev
Dusty Weis
Jun 3027 min read


Lead Balloon Ep. 69 - How the Snapple Brand Won Our Hearts in the 90s, Then Lost Them
With Jane Cavalier and Richard Kirshenbaum - A world-class slogan crashes and burns, and then an iconic brand burns all its bridges. The strategy at the heart of the Snapple brand's precipitous rise... and its cataclysmic fall... is simple. Wendy Kaufman, AKA the "Snapple Lady." "Embrace your roots. Celebrate authenticity." It's a lesson that's been served up again and again in the brands and marketing ecosystem. But it never seems to sink in. So in this episode, we'll pop th
Dusty Weis
May 2733 min read


Lead Balloon Ep. 68 - Seth Rogen Film, The Interview, Sparks a North Korean Hack Attack and a Hollywood PR Debacle for Sony Pictures' CEO
Seth Rogen's "The Interview" sparked a diplomatic crisis and a PR debacle for Sony Pictures.
Dusty Weis
Apr 2930 min read


Lead Balloon Ep. 67 - Coca-Cola's Master's Tournament Sponsorship Triggers 2002 Boycott Threat, with Ben Deutsch and Dr. Martha Burk
When women's rights activists take aim at a last-bastion boy's club, Coke has to navigate a Public Relations lose-lose. Home to the Masters Tournament, the Augusta National Golf Club typically serves as a backdrop for sports drama. Former Coca-Cola Comms VP Ben Deutsch But in 2002, the club itself became the story, as its men-only membership policy came under the microscope in an unexpected and sensational showdown between women's rights activists and the club's defiant adher
Dusty Weis
Mar 2620 min read
bottom of page
