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Lead Balloon Ep. 64 - The Wikipedia Prank: Why the Internet Mistakenly Thought the Movie Good Luck Chuck was Based on Ben Kollenbroich
In a world where people still believed what they read on the Internet, a man from Fort Atkinson was punked into Internet infamy. 15 years ago, if you had googled Ben Kollenbroich’s name, you would have discovered that his life story was the inspiration for “Good Luck Chuck,” a mid-budget, critically-panned romantic comedy starring Dane Cook and Jessica Alba. That’s not REMOTELY true, however. In fact, Ben Kollenbroich was just a regular 25-year-old guy in 2010. There certain

Dusty Weis
Oct 2223 min read


Lead Balloon Ep. 63 - A.I. Podcast Host Invasion: Inception Point's Business Model & the Podcast Industry's Reaction
"It spits in the face of all the real human work," says award-winning podcast host Ronald Young, Jr.

Dusty Weis
Sep 2436 min read


Lead Balloon Ep. 62 - Modernizing the Way We Communicate About Road Closures (Especially During an Emergency) with Map Apps, feat. Scott Oppmann from ArcGIS
Local municipalities and DOTs need to get with the times. Most people get travel information about road closures from Google Maps, Apple...

Dusty Weis
Aug 2020 min read


Lead Balloon Ep. 61 - Will Wikipedia survive Artificial Intelligence? And Can A.I. Survive Without Wikipedia?
Is ChatGPT killing its own Golden Goose? Wikipedia readers consume nearly one billion articles per day from the online encyclopedia. In...

Dusty Weis
Jul 3031 min read


Lead Balloon Ep. 60 - Recession Lessons from Content Marketing Institute Founder Joe Pulizzi: Double Down, Dig In
When everyone else goes quiet, your voice carries that much further. In the world of business, yet again, things looks grim. A brewing...

Dusty Weis
Jun 2523 min read


Lead Balloon Ep. 59 - Bot Farms Have Made Social Media Engagement Metrics Meaningless, with Eric Schwartzman
If anyone can spoof the algorithm, does that mean everyone has to? What you see online is not real. This has long been a reliable axiom...

Dusty Weis
May 2822 min read


Lead Balloon Ep. 58 - The Mystery of the I-94 Sales & Marketing Tip of the Week Billboard
We're going to SOLVE A MARKETING MYSTERY, folks! There is a weird, enigmatic old billboard along the interstate in Wisconsin promoting a...

Dusty Weis
Apr 2923 min read


Lead Balloon Ep. 57 - Why Have Streaming Services Put So Many Ads In Our Shows? w/ Film Critic Matt Zoller Seitz
It's not your imagination. They really are worse. After more than a decade of living in an entertainment golden age... Film Critic Matt...

Dusty Weis
Mar 2623 min read


Lead Balloon Ep. 56 - What Happens at American Airlines After a Plane Crash: Behind the Scenes with Former Spokeswoman Jennifer R. Hudson
A PR rep's on-site experience with the Flight 965 disaster in Colombia 30 years ago. Three weeks after accepting a new role as an...

Dusty Weis
Feb 1822 min read


Lead Balloon Ep. 55 - Liquid Death Spoofs the Pepsi Harrier Jet Giveaway, with Andy Pearson & Jeff Beer
Pepsi's blunder is an all-timer, but Liquid Death stuck the landing. At the height of the Cola Wars in the mid-90's, Pepsi committed one...

Dusty Weis
Jan 2227 min read


Lead Balloon Ep. 54 - The Election of the Podcast? 2024 Presidential Campaign PR Focuses on Podcasts & Social Media
With Colab founders Ashley Mann and Lizzy Harris Earned media has long been the holy grail of public relations. For decades, getting your...

Dusty Weis
Dec 18, 202424 min read


Lead Balloon Ep. 53 - Alex Jones’s Infowars Being Purchased by the Onion and Sandy Hook Families, with Onion CMO Leila Brillson
A corporate takeover, karmic justice, and comedy art—all at once. Alex Jones, founder of the extremist conspiracy-theory-peddling digital...

Dusty Weis
Nov 26, 202418 min read


Lead Balloon Ep. 52 - FEMA Public Affairs Team Still Carries Scars from Hurricane Ike Assignment, with Molly McPherson & Mike Moore
A FEMA public affairs unit puts itself in harm's way after a deadly storm, and the experience leaves a lasting impact on both of our...

Dusty Weis
Oct 31, 202431 min read


Lead Balloon Ep. 51 - The Legend of Dukakis in a Tank: White House Comms Pros Talk Presidential Optics
Exploring the most disastrous photo op in history with a staffer from Team Dukakis '88 and his Republican counterpart.

Dusty Weis
Oct 1, 202429 min read


Lead Balloon Ep. 50 - Grumpy Cat's Manager, Squatty Potty, the Sound of Freedom, Homestead, Watergate & More Updates
Some eye-opening updates on old episodes with two old pals who dropped in for our 50th episode. When you're working with high-profile...

Dusty Weis
Dec 27, 202331 min read


Lead Balloon Ep. 49 - How I Almost Got Fired in My 1st Week in PR: Important Life Lessons Learned
As a young PR hot shot, Dusty stupidly insults his new boss. Seven years later, they revisit the faux pas. At the end of his first week...

Dusty Weis
Nov 29, 202328 min read


Lead Balloon Ep. 48 - A UAP PR Campaign: Mainstreaming the UAP Conversation, with Lt. Ryan Graves
He's not asking you to believe in little green men. But he is insisting we take this national security threat seriously. UFOs have...

Dusty Weis
Nov 1, 202331 min read


Lead Balloon Ep. 47 - NextGen America Slides into DMs on the Dating App Hinge, with Kristi Johnston
Get-out-the-vote organizers mix dating with politics in an innovative, eyebrow-raising new tactic. Let's be honest: political groups...

Dusty Weis
Oct 3, 202320 min read


Lead Balloon Ep. 46 - Why Are Wireless Emergency Alerts on Your Phone So Terrible?
A ballistic missile false alarm in Hawaii prompts us to take a closer look at a perennially misused public safety tool. On January 18,...

Dusty Weis
Sep 6, 202325 min read


Lead Balloon Ep. 45 - Replaced by Chat GPT: Are Creative and Copywriting Jobs Threatened by A.I.?
We meet one of the "first wave" of workers laid off in the Artificial Intelligence revolution, and look ahead to the future of creative...

Dusty Weis
Aug 1, 202323 min read
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