Dusty WeisMar 2430 minLead Balloon Ep. 6 - HBO's McMillion$: The PR Crises Behind the Hit Docu-SeriesWith Directors James Lee Hernandez and Brian Lazarte, as well as PR Agency Owner John Boyanoski Everybody remembers the McDonald's Monopoly sweepstakes. But ...
Dusty WeisMar 226 minLead Balloon Ep. 5 - The Seinfeld Press Conference, with Tim O'BrienIt might be tough to imagine these days, but public relations work still got done in the era before cell phones and broadband. Somehow. But like the show Sei...
Dusty WeisFeb 523 minLead Balloon Ep. 4 - We Don't Do Ribbon Cuttings, with Patrick McSweeney and Katrine StricklandPatrick McSweeney is a cliché warrior. If it's a hackneyed, over-worn marketing and PR trope, he’s gone to battle against it. But when you choose creativity ...
Dusty WeisJan 127 minLead Balloon Ep. 3 - Bud Light's Corn Syrup-Fueled Ad War, with Neil Caskey and Paul GatzaDuring Super Bowl LIII in 2019, Bud Light launched a new advertising strategy that was... unconventional, even for them. Instead of frogs or "wazzap" guys or...
Dusty WeisJan 128 minLead Balloon Ep. 2 - City Hall Self Destruct, with Jim Bohl, Bill Arnold and Jim OwczarskiAt the end of his first week working in public relations, Dusty Weis did something so dumb, he could have been fired on the spot. During a meeting with one o...
Dusty WeisJan 124 minLead Balloon Ep. 1 - Grumpy Cat's Grumpy Manager Vs. the Wax Museum, with Jesse RussellIt was supposed to be a historic day at Madame Tussauds wax museum in San Francisco. The storied attraction was launching, not only the first animatronic exh...
