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    Lead Balloon Ep. 32 - Tesla’s Elon Musk Fires the Entire Public Relations Team—What Could Go Wrong?
    Larry Kilgore III
    • Jun 2
    • 33 min

    Lead Balloon Ep. 32 - Tesla’s Elon Musk Fires the Entire Public Relations Team—What Could Go Wrong?

    How and why Tesla's approach to communication went from unconventional to nonexistent. As the world’s most valuable automotive...
    38 views0 comments
    Lead Balloon Ep. 31 - Snapple: Pitching the Best Catchphrase On Earth
    Dusty Weis
    • May 3
    • 33 min

    Lead Balloon Ep. 31 - Snapple: Pitching the Best Catchphrase On Earth

    With Jane Cavalier and Richard Kirshenbaum - A world-class slogan crashes and burns, and then an iconic brand burns all its bridges. The...
    13 views0 comments
    Lead Balloon Ep. 30 - Inside the PBR "Eating Ass" Tweetstorm, with Adweek Editor David Griner
    Dusty Weis
    • Apr 5
    • 34 min

    Lead Balloon Ep. 30 - Inside the PBR "Eating Ass" Tweetstorm, with Adweek Editor David Griner

    Plus Special Guest Kyle Brown -- In our first NSFW episode, we try to decide whether social media manager Corey Smale deserved to get...
    37 views0 comments
    Lead Balloon Ep. 29 - Ukrainian Creatives Waging an Information War Against Russian Invasion
    Dusty Weis
    • Mar 19
    • 20 min

    Lead Balloon Ep. 29 - Ukrainian Creatives Waging an Information War Against Russian Invasion

    Ad agencies and freelancers across Ukraine have banded together to pierce the veil of Russian propaganda--and they need your help. For...
    45 views0 comments
    Lead Balloon Ep. 28 - Wendy's Twitter and the Dangers of Social Media Burnout
    Dusty Weis
    • Mar 1
    • 38 min

    Lead Balloon Ep. 28 - Wendy's Twitter and the Dangers of Social Media Burnout

    With Amy Brown and Sallie Poggi -- How Can Social Media Managers "Take a Break From Social Media?" Wendy’s, the burger chain, is infamous...
    195 views0 comments
    Lead Balloon Ep. 27 - Sherwin-Williams Paints Itself Into a Corner on TikTok, with Tony Piloseno
    Dusty Weis
    • Feb 2
    • 30 min

    Lead Balloon Ep. 27 - Sherwin-Williams Paints Itself Into a Corner on TikTok, with Tony Piloseno

    A Plucky TikTok Superstar Gets Fired for Finding Unexpected Brand Success on Social Media Tony Piloseno really likes paint. And as a...
    184 views0 comments
    Lead Balloon Ep. 26 - Bigger Than Basketball: The Milwaukee Bucks and the NBA Social Justice Walkout
    Dusty Weis
    • Nov 3, 2021
    • 37 min

    Lead Balloon Ep. 26 - Bigger Than Basketball: The Milwaukee Bucks and the NBA Social Justice Walkout

    With Milwaukee Bucks Senior Vice President Alex Lasry and CBS Sports Senior Editor Andrew Julian With a shot at an NBA title on the line,...
    73 views0 comments
    Lead Balloon Ep. 25 - FEMA Rep Has Near-Death Experience After Hurricane Ike
    Dusty Weis
    • Oct 5, 2021
    • 34 min

    Lead Balloon Ep. 25 - FEMA Rep Has Near-Death Experience After Hurricane Ike

    A FEMA public affairs unit puts itself in harm's way to try and repair the agency's tarnished image, and the experience leaves a lasting...
    34 views0 comments
    Lead Balloon Ep. 24 - The Dreaded Grand Jury Subpoena, with Duct Tape Marketing Founder John Jantsch
    Dusty Weis
    • Sep 9, 2021
    • 23 min

    Lead Balloon Ep. 24 - The Dreaded Grand Jury Subpoena, with Duct Tape Marketing Founder John Jantsch

    Host of one of the web's longest-running marketing podcasts, John Jantsch shares a cautionary tale from early in his career. There's...
    13 views0 comments
    Lead Balloon Ep. 23 - Bridgegate: Behind the Scenes at the Port Authority During the Scandal
    Dusty Weis
    • Aug 7, 2021
    • 29 min

    Lead Balloon Ep. 23 - Bridgegate: Behind the Scenes at the Port Authority During the Scandal

    With Anthony Hayes -- Known as the scandal that ended Governor Chris Christie's presidential ambitions, we look back at Bridgegate from a...
    16 views0 comments
    Lead Balloon Ep. 22 - Scandal at Foresters Financial, with former VP of PR Henry DeVries
    Dusty Weis
    • Jul 1, 2021
    • 25 min

    Lead Balloon Ep. 22 - Scandal at Foresters Financial, with former VP of PR Henry DeVries

    As spokesman for the company, Henry DeVries's moral fiber is tested when he's dragged into a torrid affair between two Foresters...
    62 views0 comments
    Lead Balloon Ep. 21 - Hip-Hop Mogul Russell Simmons Hijacks the Mainstage at LinkedIn's Sales Summit
    Dusty Weis
    • Jun 1, 2021
    • 28 min

    Lead Balloon Ep. 21 - Hip-Hop Mogul Russell Simmons Hijacks the Mainstage at LinkedIn's Sales Summit

    When the co-founder of Def Jam Records goes off in front of a live audience, LinkedIn emcee Justin Shriber tries to save face. When...
    93 views0 comments
    Lead Balloon Ep. 20 - Plane Crash in Colombia: American Airlines Flight 965, with Jennifer R. Hudson
    Dusty Weis
    • May 4, 2021
    • 29 min

    Lead Balloon Ep. 20 - Plane Crash in Colombia: American Airlines Flight 965, with Jennifer R. Hudson

    Three weeks into her role as an American Airlines spokeswoman, Jennifer Hudson is called to Colombia following an air disaster that...
    358 views0 comments
    Lead Balloon Ep. 19 - Coca-Cola and the Masters Tournament, with Ben Deutsch and Dr. Martha Burk
    Dusty Weis
    • Apr 1, 2021
    • 34 min

    Lead Balloon Ep. 19 - Coca-Cola and the Masters Tournament, with Ben Deutsch and Dr. Martha Burk

    When women's rights activists take aim at a last-bastion boy's club, Coke has to navigate a Public Relations lose-lose. Home to the...
    352 views0 comments
    Lead Balloon Ep. 18 - Coca-Cola's Retired Comms VP on the '98 World Cup, Belgium Health Scare & More
    Dusty Weis
    • Mar 2, 2021
    • 28 min

    Lead Balloon Ep. 18 - Coca-Cola's Retired Comms VP on the '98 World Cup, Belgium Health Scare & More

    Former Communications Executive Ben Deutsch illustrates why overseeing communications for one of the world's largest corporations is not...
    174 views0 comments
    Lead Balloon Ep. 17 - The Lincoln Project’s Rick Wilson: Insurrection, Business Comms & Politics
    Dusty Weis
    • Feb 2, 2021
    • 29 min

    Lead Balloon Ep. 17 - The Lincoln Project’s Rick Wilson: Insurrection, Business Comms & Politics

    January 6 was a dark day for America, with lasting ramifications for how businesses talk about politics and Trumpism. What constitutes...
    77 views0 comments
    Lead Balloon Ep. 16 - Vaccine Messaging: How Comms Professionals Can Help Save the World from Covid
    Dusty Weis
    • Jan 21, 2021
    • 42 min

    Lead Balloon Ep. 16 - Vaccine Messaging: How Comms Professionals Can Help Save the World from Covid

    With former HHS Spokesman Bill Pierce and Dr. Maria Sundaram With Covid-19 vaccination efforts finally getting underway, communicating...
    68 views0 comments
    Lead Balloon Ep. 15 - Going Rogue, Battling Bears, Government Shutdowns and National Parks
    Dusty Weis
    • Jan 5, 2021
    • 25 min

    Lead Balloon Ep. 15 - Going Rogue, Battling Bears, Government Shutdowns and National Parks

    With Julie Wright, Diane Lebow and Laura Kiniry In public relations, "going rogue" is a notion that sets teeth on edge for most PR...
    133 views1 comment
    Lead Balloon Ep. 14 - Dukakis in a Tank: White House Comms Pros Talk Optics
    Dusty Weis
    • Nov 2, 2020
    • 34 min

    Lead Balloon Ep. 14 - Dukakis in a Tank: White House Comms Pros Talk Optics

    With Josh King and Kevin Sullivan: A staffer from Team Dukakis '88 and his Republican counterpart explore how the most disastrous photo...
    325 views0 comments
    Lead Balloon Ep. 13 - The Squatty Potty Saga and the Science of Going Viral
    Dusty Weis
    • Sep 24, 2020
    • 31 min

    Lead Balloon Ep. 13 - The Squatty Potty Saga and the Science of Going Viral

    With Harmon Brothers CEO Benton Crane: Promoting anti-poo-stink spray and constipation remedies may not be glamorous, but it is highly...
    283 views0 comments
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