Dusty Weis
Lead Balloon Ep. 40 - In Event of Moon Disaster: The Greatest Speech Never Given
Lost for 30 years in the Nixon archives, today it is hailed as a work of rhetorical and poetic genius. It has been called “The Greatest...
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Dusty Weis
- Jan 31
- 30 min
Lead Balloon Ep. 39 - Pernicious Copyright Robots: PicRights & the Practice of "CopyRight Trolling"
They're Targeting Your Corporate Blog, Your Company Website and Even Your Social Media, and They Can Level Hefty "Settlement" Payments...
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Dusty Weis
- Dec 21, 2022
- 32 min
Lead Balloon Ep. 38 - The Bud Light CoRntroversy, Revisited: Miller Lite Strikes Back
A classic episode re-mastered, with new insights from the CCO of Molson Coors. Now with 50% new footage! During Super Bowl LIII in 2019,...
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Dusty Weis
- Nov 1, 2022
- 34 min
Lead Balloon Ep. 37 - Blue Angels Ride Along: Becoming the First Podcast to Fly with the Blue Angels
Dusty gets strapped into an F/A-18 Super Hornet to learn how the US Navy does media relations. For the U.S. Navy Blue Angels flight...
55 views0 comments
Dusty Weis
- Oct 4, 2022
- 37 min
Lead Balloon Ep. 36 - The US Navy Blue Angels: Public Affairs and Marketing at 500 Miles Per Hour
Lead Balloon embeds with the world's most elite, "high-tempo, ready-to-rock-and-roll" public affairs and marketing team. The U.S. Navy...
125 views0 comments
Dusty Weis
- Sep 1, 2022
- 22 min
Lead Balloon Ep. 35 - Post-Cold War Trip to Uzbekistan Boosts Fundraising for UJA's Operation Exodus
With Dick Grove and Ron Friedman: Fundraising was a challenge in the wake of the iconic Rabin-Arafat handshake at the White House in...
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Dusty Weis
- Aug 2, 2022
- 36 min
Lead Balloon Ep. 34 - Murder in Boston Blamed on Sega's Virtua Cop Video Game, with Lee Caraher
Did a shooter train for his revenge rampage by playing a hands-on arcade game? A public relations true crime investigation. Also...
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Dusty Weis
- Jul 6, 2022
- 26 min
Lead Balloon Ep. 33 - National Airlines' Saucy "Fly Me" Ad Campaign & the 1970s Stewardess Rebellion
With Nell McShane Wulfhart, Philippa Roberts and Jane Cunningham Sexist advertising that objectifies women reached its heyday in the late...
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Larry Kilgore III
- Jun 2, 2022
- 33 min
Lead Balloon Ep. 32 - Tesla’s Elon Musk Fires the Entire Public Relations Team—What Could Go Wrong?
How and why Tesla's approach to communication went from unconventional to nonexistent. As the world’s most valuable automotive...
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Dusty Weis
- May 3, 2022
- 33 min
Lead Balloon Ep. 31 - Snapple: Pitching the Best Catchphrase On Earth
With Jane Cavalier and Richard Kirshenbaum - A world-class slogan crashes and burns, and then an iconic brand burns all its bridges. The...
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Dusty Weis
- Apr 5, 2022
- 34 min
Lead Balloon Ep. 30 - Inside the PBR "Eating Ass" Tweetstorm, with Adweek Editor David Griner
Plus Special Guest Kyle Brown -- In our first NSFW episode, we try to decide whether social media manager Corey Smale deserved to get...
105 views0 comments
Dusty Weis
- Mar 19, 2022
- 20 min
Lead Balloon Ep. 29 - Ukrainian Creatives Waging an Information War Against Russian Invasion
Ad agencies and freelancers across Ukraine have banded together to pierce the veil of Russian propaganda--and they need your help. For...
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Dusty Weis
- Mar 1, 2022
- 38 min
Lead Balloon Ep. 28 - Wendy's Twitter and the Dangers of Social Media Burnout
With Amy Brown and Sallie Poggi -- How Can Social Media Managers "Take a Break From Social Media?" Wendy’s, the burger chain, is infamous...
442 views0 comments
Dusty Weis
- Feb 2, 2022
- 30 min
Lead Balloon Ep. 27 - Sherwin-Williams Paints Itself Into a Corner on TikTok, with Tony Piloseno
A Plucky TikTok Superstar Gets Fired for Finding Unexpected Brand Success on Social Media Tony Piloseno really likes paint. And as a...
381 views0 comments
Dusty Weis
- Nov 3, 2021
- 37 min
Lead Balloon Ep. 26 - Bigger Than Basketball: The Milwaukee Bucks and the NBA Social Justice Walkout
With Milwaukee Bucks Senior Vice President Alex Lasry and CBS Sports Senior Editor Andrew Julian With a shot at an NBA title on the line,...
94 views0 comments
Dusty Weis
- Oct 5, 2021
- 34 min
Lead Balloon Ep. 25 - FEMA Rep Has Near-Death Experience After Hurricane Ike
A FEMA public affairs unit puts itself in harm's way to try and repair the agency's tarnished image, and the experience leaves a lasting...
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Dusty Weis
- Sep 9, 2021
- 23 min
Lead Balloon Ep. 24 - The Dreaded Grand Jury Subpoena, with Duct Tape Marketing Founder John Jantsch
Host of one of the web's longest-running marketing podcasts, John Jantsch shares a cautionary tale from early in his career. There's...
15 views0 comments
Dusty Weis
- Aug 7, 2021
- 29 min
Lead Balloon Ep. 23 - Bridgegate: Behind the Scenes at the Port Authority During the Scandal
With Anthony Hayes -- Known as the scandal that ended Governor Chris Christie's presidential ambitions, we look back at Bridgegate from a...
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Dusty Weis
- Jul 1, 2021
- 25 min
Lead Balloon Ep. 22 - Scandal at Foresters Financial, with former VP of PR Henry DeVries
As spokesman for the company, Henry DeVries's moral fiber is tested when he's dragged into a torrid affair between two Foresters...
119 views0 comments
Dusty Weis
- Jun 1, 2021
- 28 min
Lead Balloon Ep. 21 - Hip-Hop Mogul Russell Simmons Hijacks the Mainstage at LinkedIn's Sales Summit
When the co-founder of Def Jam Records goes off in front of a live audience, LinkedIn emcee Justin Shriber tries to save face. When...
100 views0 comments
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