Dusty Weis
Lead Balloon Ep. 14 - Dukakis in a Tank: White House Comms Pros Talk Optics
With Josh King and Kevin Sullivan: A staffer from Team Dukakis '88 and his Republican counterpart explore how the most disastrous photo...
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Dusty Weis
- Sep 24, 2020
- 31 min
Lead Balloon Ep. 13 - The Squatty Potty Saga and the Science of Going Viral
With Harmon Brothers CEO Benton Crane: Promoting anti-poo-stink spray and constipation remedies may not be glamorous, but it is highly...
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Dusty Weis
- Sep 2, 2020
- 30 min
Lead Balloon Ep. 12 - A Creative in the Corporate World
With David Allen Moss: For outsiders transitioning into the world of marketing, it can be easy to feel like a square peg in a round hole....
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Dusty Weis
- Aug 4, 2020
- 32 min
Lead Balloon Ep. 11 - The Emotional Unsubscribe, and other Marketing Automation Pitfalls to Avoid
With Misty Dykema and Abby Bell from Simantel Group: The difference between "campaign" and "crater" is a razor's edge in the world of...
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Dusty Weis
- Jul 1, 2020
- 48 min
Lead Balloon Ep. 10 - Getting Uncomfortable About Race in America
Professional communicators must be ready to have uncomfortable conversations to address issues of race and police brutality in America....
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Dusty Weis
- Jun 1, 2020
- 21 min
Lead Balloon Ep. 9 - The Ritz-Carlton Hail Mary, with Trusted Media Brands CCO Beth Tomkiw
With a flagship custom publishing account on the line, former Playboy editor Beth Tomkiw goes for broke. The Hail Mary: a last-chance,...
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Dusty Weis
- May 1, 2020
- 34 min
Lead Balloon Ep. 8 - The COVID Pivot, with Content Marketing Institute Founder Joe Pulizzi
Joe Pulizzi explains how he built his content marketing empire during the Great Recession, and how those lessons apply during the...
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Dusty Weis
- Apr 6, 2020
- 52 min
Lead Balloon Ep. 7 - COVID-19: Critiquing the Federal Response with former HHS Spokesman Bill Pierce
Plus, Busting Coronavirus Myths with Epidemiologist Dr. Maria Sundaram Communicating with the public during a crisis is as critical as it...
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Dusty Weis
- Mar 24, 2020
- 30 min
Lead Balloon Ep. 6 - HBO's McMillion$: The PR Crises Behind the Hit Docu-Series
With Directors James Lee Hernandez and Brian Lazarte, as well as PR Agency Owner John Boyanoski Everybody remembers the McDonald's...
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Dusty Weis
- Mar 2, 2020
- 26 min
Lead Balloon Ep. 5 - The Seinfeld Press Conference, with Tim O'Brien
It might be tough to imagine these days, but public relations work still got done in the era before cell phones and broadband. Somehow....
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Dusty Weis
- Feb 5, 2020
- 23 min
Lead Balloon Ep. 4 - We Don't Do Ribbon Cuttings, with Patrick McSweeney and Katrine Strickland
Patrick McSweeney is a cliché warrior. If it's a hackneyed, over-worn marketing and PR trope, he’s gone to battle against it. But when...
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Dusty Weis
- Jan 1, 2020
- 27 min
Lead Balloon Ep. 3 - Bud Light's Corn Syrup-Fueled Ad War, with Neil Caskey and Paul Gatza
During Super Bowl LIII in 2019, Bud Light launched a new advertising strategy that was... unconventional, even for them. Instead of frogs...
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Dusty Weis
- Jan 1, 2020
- 28 min
Lead Balloon Ep. 2 - City Hall Self Destruct, with Jim Bohl, Bill Arnold and Jim Owczarski
At the end of his first week working in public relations, Dusty Weis did something so dumb, he could have been fired on the spot. During...
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Dusty Weis
- Jan 1, 2020
- 24 min
Lead Balloon Ep. 1 - Grumpy Cat's Grumpy Manager Vs. the Wax Museum, with Jesse Russell
It was supposed to be a historic day at Madame Tussauds wax museum in San Francisco. The storied attraction was launching, not only the...
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