Dusty Weis
Lead Balloon Ep. 23 - Bridgegate: Behind the Scenes at the Port Authority During the Scandal
With Anthony Hayes -- Known as the scandal that ended Governor Chris Christie's presidential ambitions, we look back at Bridgegate from a...
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Dusty Weis
- Jul 1, 2021
- 25 min
Lead Balloon Ep. 22 - Scandal at Foresters Financial, with former VP of PR Henry DeVries
As spokesman for the company, Henry DeVries's moral fiber is tested when he's dragged into a torrid affair between two Foresters...
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Dusty Weis
- Jun 1, 2021
- 28 min
Lead Balloon Ep. 21 - Hip-Hop Mogul Russell Simmons Hijacks the Mainstage at LinkedIn's Sales Summit
When the co-founder of Def Jam Records goes off in front of a live audience, LinkedIn emcee Justin Shriber tries to save face. When...
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Dusty Weis
- May 4, 2021
- 29 min
Lead Balloon Ep. 20 - Plane Crash in Colombia: American Airlines Flight 965, with Jennifer R. Hudson
Three weeks into her role as an American Airlines spokeswoman, Jennifer Hudson is called to Colombia following an air disaster that...
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Dusty Weis
- Apr 1, 2021
- 34 min
Lead Balloon Ep. 19 - Coca-Cola and the Masters Tournament, with Ben Deutsch and Dr. Martha Burk
When women's rights activists take aim at a last-bastion boy's club, Coke has to navigate a Public Relations lose-lose. Home to the...
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Dusty Weis
- Mar 2, 2021
- 28 min
Lead Balloon Ep. 18 - Coca-Cola's Retired Comms VP on the '98 World Cup, Belgium Health Scare & More
Former Communications Executive Ben Deutsch illustrates why overseeing communications for one of the world's largest corporations is not...
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Dusty Weis
- Feb 2, 2021
- 29 min
Lead Balloon Ep. 17 - The Lincoln Project’s Rick Wilson: Insurrection, Business Comms & Politics
January 6 was a dark day for America, with lasting ramifications for how businesses talk about politics and Trumpism. What constitutes...
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Dusty Weis
- Jan 21, 2021
- 42 min
Lead Balloon Ep. 16 - Vaccine Messaging: How Comms Professionals Can Help Save the World from Covid
With former HHS Spokesman Bill Pierce and Dr. Maria Sundaram With Covid-19 vaccination efforts finally getting underway, communicating...
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Dusty Weis
- Jan 5, 2021
- 25 min
Lead Balloon Ep. 15 - Going Rogue, Battling Bears, Government Shutdowns and National Parks
With Julie Wright, Diane Lebow and Laura Kiniry In public relations, "going rogue" is a notion that sets teeth on edge for most PR...
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Dusty Weis
- Nov 2, 2020
- 34 min
Lead Balloon Ep. 14 - Dukakis in a Tank: White House Comms Pros Talk Optics
With Josh King and Kevin Sullivan: A staffer from Team Dukakis '88 and his Republican counterpart explore how the most disastrous photo...
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Dusty Weis
- Sep 24, 2020
- 31 min
Lead Balloon Ep. 13 - The Squatty Potty Saga and the Science of Going Viral
With Harmon Brothers CEO Benton Crane: Promoting anti-poo-stink spray and constipation remedies may not be glamorous, but it is highly...
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Dusty Weis
- Sep 2, 2020
- 30 min
Lead Balloon Ep. 12 - A Creative in the Corporate World
With David Allen Moss: For outsiders transitioning into the world of marketing, it can be easy to feel like a square peg in a round hole....
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Dusty Weis
- Aug 4, 2020
- 32 min
Lead Balloon Ep. 11 - The Emotional Unsubscribe, and other Marketing Automation Pitfalls to Avoid
With Misty Dykema and Abby Bell from Simantel Group: The difference between "campaign" and "crater" is a razor's edge in the world of...
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Dusty Weis
- Jul 1, 2020
- 48 min
Lead Balloon Ep. 10 - Getting Uncomfortable About Race in America
Professional communicators must be ready to have uncomfortable conversations to address issues of race and police brutality in America....
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Dusty Weis
- Jun 1, 2020
- 21 min
Lead Balloon Ep. 9 - The Ritz-Carlton Hail Mary, with Trusted Media Brands CCO Beth Tomkiw
With a flagship custom publishing account on the line, former Playboy editor Beth Tomkiw goes for broke. The Hail Mary: a last-chance,...
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Dusty Weis
- May 1, 2020
- 34 min
Lead Balloon Ep. 8 - The COVID Pivot, with Content Marketing Institute Founder Joe Pulizzi
Joe Pulizzi explains how he built his content marketing empire during the Great Recession, and how those lessons apply during the...
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Dusty Weis
- Apr 6, 2020
- 52 min
Lead Balloon Ep. 7 - COVID-19: Critiquing the Federal Response with former HHS Spokesman Bill Pierce
Plus, Busting Coronavirus Myths with Epidemiologist Dr. Maria Sundaram Communicating with the public during a crisis is as critical as it...
214 views0 comments
Dusty Weis
- Mar 24, 2020
- 30 min
Lead Balloon Ep. 6 - HBO's McMillion$: The PR Crises Behind the Hit Docu-Series
With Directors James Lee Hernandez and Brian Lazarte, as well as PR Agency Owner John Boyanoski Everybody remembers the McDonald's...
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Dusty Weis
- Mar 2, 2020
- 26 min
Lead Balloon Ep. 5 - The Seinfeld Press Conference, with Tim O'Brien
It might be tough to imagine these days, but public relations work still got done in the era before cell phones and broadband. Somehow....
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Dusty Weis
- Feb 5, 2020
- 23 min
Lead Balloon Ep. 4 - We Don't Do Ribbon Cuttings, with Patrick McSweeney and Katrine Strickland
Patrick McSweeney is a cliché warrior. If it's a hackneyed, over-worn marketing and PR trope, he’s gone to battle against it. But when...
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