top of page
Search


Lead Balloon Ep. 3 - Bud Light's Corn Syrup-Fueled Ad War, with Neil Caskey and Paul Gatza
During Super Bowl LIII in 2019, Bud Light launched a new advertising strategy that was... unconventional, even for them. HEADS UP: We...

Dusty Weis
Jan 1, 202027 min read
92 views
0 comments


Lead Balloon Ep. 2 - City Hall Self Destruct, with Jim Bohl, Bill Arnold and Jim Owczarski
At the end of his first week working in public relations, Dusty Weis did something so dumb, he could have been fired on the spot. During...

Dusty Weis
Jan 1, 202028 min read
154 views
0 comments


Lead Balloon Ep. 1 - Grumpy Cat's Grumpy Manager Vs. the Wax Museum, with Jesse Russell
It was supposed to be a historic day at Madame Tussauds wax museum in San Francisco. The storied attraction was launching, not only the...

Dusty Weis
Jan 1, 202024 min read
149 views
0 comments


Nobody Does It Alone: The Value of Mentorship In a Competitive Industry
When I was 17 years old, I walked into Scott Thompson’s office wearing the only suit I owned (from prom!), handed him my resume and asked...

Dusty Weis
Nov 15, 20192 min read
11 views
0 comments


Introducing, the Lead Balloon Podcast
"Do something original, or don't bother." This is the blunt assessment I share with potential clients when I first meet them about the...

Dusty Weis
Nov 1, 20192 min read
66 views
0 comments


The True Cost of High-Quality, High-Value Podcast Production
Okay. Pet peeve time. A while back, I was listening to a competitor’s podcast, just to scope them out. I'll admit, I was entertained for...

Dusty Weis
Oct 1, 20193 min read
32 views
0 comments


Junk Mail Doesn't Work Anymore
The picture above is the inside of my recycling bin. It sits outside my back door, and every time I go to the mailbox, this is the...

Dusty Weis
Jul 18, 20192 min read
14 views
0 comments


Why Do Fireworks Safety PSAs Inevitably Make Me Want to Buy Fireworks?
It happens every year, without fail. Public safety agencies across America set up demonstrations of the danger that fireworks pose to...

Dusty Weis
Jul 3, 20192 min read
13 views
0 comments


How the Next Generation Will See On-Demand Audio
Someday, my son is going to ask me about life before podcasting. And that is going to be an entertaining, difficult conversation for me....

Dusty Weis
Jun 14, 20192 min read
21 views
0 comments


5 Reasons Not to Launch a Podcast for Your Brand
At Podcamp, all we do is produce podcasts for businesses. So you’d think we’d be shouting from the rooftops that everyone needs a...

Dusty Weis
Jun 5, 20195 min read
84 views
0 comments


The Official Launch Announcement
Okay, here’s the big news. I’m excited to announce the launch of Podcamp Media, a branded podcast production agency, and my career...

Dusty Weis
May 13, 20191 min read
36 views
0 comments


Gate Checking Bags Has Jumped the Shark
The photo above is from my last business trip. The door on the left leads to the aircraft we just de-planed. The green sign on the wall...

Dusty Weis
Apr 23, 20192 min read
11 views
0 comments
bottom of page