Dusty Weis
Lead Balloon Ep. 20 - Plane Crash in Colombia: American Airlines Flight 965, with Jennifer R. Hudson
Three weeks into her role as an American Airlines spokeswoman, Jennifer Hudson is called to Colombia following an air disaster that...
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Dusty Weis
- Apr 1, 2021
- 34 min
Lead Balloon Ep. 19 - Coca-Cola and the Masters Tournament, with Ben Deutsch and Dr. Martha Burk
When women's rights activists take aim at a last-bastion boy's club, Coke has to navigate a Public Relations lose-lose. Home to the...
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Dusty Weis
- Mar 2, 2021
- 28 min
Lead Balloon Ep. 18 - Coca-Cola's Retired Comms VP on the '98 World Cup, Belgium Health Scare & More
Former Communications Executive Ben Deutsch illustrates why overseeing communications for one of the world's largest corporations is not...
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Dusty Weis
- Feb 2, 2021
- 29 min
Lead Balloon Ep. 17 - The Lincoln Project’s Rick Wilson: Insurrection, Business Comms & Politics
January 6 was a dark day for America, with lasting ramifications for how businesses talk about politics and Trumpism. What constitutes...
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Dusty Weis
- Jan 25, 2021
- 1 min
Podcamp Media Launching Latest Podcast Venture, "Back of the Napkin"
Podcamp Media is thrilled to announce the Jan. 27 launch of SurePayroll’s new podcast Back of the Napkin, where entrepreneurs from all...
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Dusty Weis
- Jan 21, 2021
- 42 min
Lead Balloon Ep. 16 - Vaccine Messaging: How Comms Professionals Can Help Save the World from Covid
With former HHS Spokesman Bill Pierce and Dr. Maria Sundaram With Covid-19 vaccination efforts finally getting underway, communicating...
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Dusty Weis
- Jan 5, 2021
- 25 min
Lead Balloon Ep. 15 - Going Rogue, Battling Bears, Government Shutdowns and National Parks
With Julie Wright, Diane Lebow and Laura Kiniry In public relations, "going rogue" is a notion that sets teeth on edge for most PR...
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Dusty Weis
- Dec 14, 2020
- 21 min
Podcamp Hires Larry Kilgore III As Production Services Manager
A Milwaukee-area native with deep media production experience in audio and video, Larry Kilgore III has joined the team at Podcamp Media,...
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Dusty Weis
- Nov 2, 2020
- 34 min
Lead Balloon Ep. 14 - Dukakis in a Tank: White House Comms Pros Talk Optics
With Josh King and Kevin Sullivan: A staffer from Team Dukakis '88 and his Republican counterpart explore how the most disastrous photo...
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Dusty Weis
- Oct 26, 2020
- 4 min
Adweek Honors Lead Balloon as its “Marketing Podcast of the Year”
“This is a huge win for a little Midwestern startup like mine.” -Dusty Weis MILWAUKEE—Adweek, the globally-renowned source of news and...
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Dusty Weis
- Oct 13, 2020
- 2 min
Introducing the SWIB Podcast
MEDIA ADVISORY – FOR IMMEDIATE RELEASE October 13, 2020 For more information, contact: Dusty Weis, President of Podcamp Media...
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Dusty Weis
- Sep 24, 2020
- 31 min
Lead Balloon Ep. 13 - The Squatty Potty Saga and the Science of Going Viral
With Harmon Brothers CEO Benton Crane: Promoting anti-poo-stink spray and constipation remedies may not be glamorous, but it is highly...
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Dusty Weis
- Sep 2, 2020
- 30 min
Lead Balloon Ep. 12 - A Creative in the Corporate World
With David Allen Moss: For outsiders transitioning into the world of marketing, it can be easy to feel like a square peg in a round hole....
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Dusty Weis
- Aug 4, 2020
- 32 min
Lead Balloon Ep. 11 - The Emotional Unsubscribe, and other Marketing Automation Pitfalls to Avoid
With Misty Dykema and Abby Bell from Simantel Group: The difference between "campaign" and "crater" is a razor's edge in the world of...
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Dusty Weis
- Jul 1, 2020
- 48 min
Lead Balloon Ep. 10 - Getting Uncomfortable About Race in America
Professional communicators must be ready to have uncomfortable conversations to address issues of race and police brutality in America....
186 views0 comments
Dusty Weis
- Jun 1, 2020
- 21 min
Lead Balloon Ep. 9 - The Ritz-Carlton Hail Mary, with Trusted Media Brands CCO Beth Tomkiw
With a flagship custom publishing account on the line, former Playboy editor Beth Tomkiw goes for broke. The Hail Mary: a last-chance,...
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Dusty Weis
- May 21, 2020
- 4 min
Advice I Wish I'd Heeded When I Was Starting My Career in Media
I was going to title this, "Advice I Wish I'd Gotten When I Was Starting My Career in Media." But then I realized I probably did get this...
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Dusty Weis
- May 1, 2020
- 34 min
Lead Balloon Ep. 8 - The COVID Pivot, with Content Marketing Institute Founder Joe Pulizzi
Joe Pulizzi explains how he built his content marketing empire during the Great Recession, and how those lessons apply during the...
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Dusty Weis
- Apr 6, 2020
- 52 min
Lead Balloon Ep. 7 - COVID-19: Critiquing the Federal Response with former HHS Spokesman Bill Pierce
Plus, Busting Coronavirus Myths with Epidemiologist Dr. Maria Sundaram Communicating with the public during a crisis is as critical as it...
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Dusty Weis
- Mar 26, 2020
- 2 min
COVID-19: Keep Grinding, Keep Your Distance
Wow. What a time this is to be a startup small business owner. What a time this is to be anyone, I suppose. The COVID-19 Coronavirus...
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